Communications and Engagement for School Division Leader Success
-
Dr. Lori Mueller
Donovan Group
-
Dr. Gina Wohlford
Norton City Schools
This dynamic session is designed to offer superintendents tools and tips for communications and engagement success. We will start with basic best practices of great school and district communications. Then, we will focus on communications planning and encourage participants to create a simple but effective communications plan for your division. We will discuss a process for handling crisis communications and sensitive situations. Participants will gain an in-depth understanding of all aspects of working with the media including how to handle media calls, how to interview for print, radio and television, and how to offer complex information so that it’s easy to understand. Lastly, we will explore how districts and divisions across the country are marketing themselves and highlight various marketing tools and tactics to consider in your own contexts.